HomelifestyleStray Kids' Hyunjin Becomes Versace's Newest Global Brand Ambassador

Stray Kids’ Hyunjin Becomes Versace’s Newest Global Brand Ambassador

The K-pop idol is set to front the brand’s upcoming Versace Holiday 2023 campaign. Stray Kids’ Hyunjin, a South Korean singer and member of the popular K-pop boyband, has been appointed as Versace’s newest global brand ambassador. The Italian luxury fashion house made the announcement today, with Hyunjin set to lead the upcoming Versace Holiday 2023 campaign, scheduled for launch in November.

Expressing his excitement, Hyunjin shared, “I’m so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together. I am both inspired and honored to play a part in the house’s truly amazing heritage, and that Donatella Versace believes I have the Versace attitude. I’m filled with anticipation and can’t wait to experience the artistic synergy with her.”

Donatella Versace, the brand’s chief creative officer, expressed her delight in having Hyunjin join the Versace family. She praised his new energy and creativity, admiring his confidence and freedom of expression, calling him a true Versace man.

Prior to the official announcement, Hyunjin was spotted at the opening of the Versace Pop-up store in Seoul, and he also attended the launch of Dua Lipa and Versace’s ‘La Vacanza’ collection in Cannes, where he had the chance to meet Australian singer Troye Sivan.

This news follows BTS’ V being named as the brand ambassador for Cartier and Celine, while BTS member Jimin became Tiffany & Co.’s newest ambassador. BTS’ RM and Jungkook were also welcomed into the Bottega Veneta and Calvin Klein families, respectively. The growing collaborations between K-pop artists and global luxury brands signify the immense influence and impact of K-pop on the fashion world.

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